Facilitating access and visibility for Startup fashion brands in the competitive market place.
Facilitating access and visibility for Startup fashion brands in the competitive market place.
Facilitating access and visibility for Startup fashion brands in the competitive market place.
DressForTheFuture (DFDF) is a software platform designed to help new fashion brands gain visibility and manage their brand effectively.
DressForTheFuture (DFDF) is a software platform designed to help new fashion brands gain visibility and manage their brand effectively.
MY ROLE
MY ROLE
I lead the design process(research, ideate, wireframe, design, prototype, test) from the initial kickoff of the project to the final delivery for desktop as well as mobile responsiveness.
I lead the design process(research, ideate, wireframe, design, prototype, test) from the initial kickoff of the project to the final delivery for desktop as well as mobile responsiveness.
I lead the design process(research, ideate, wireframe, design, prototype, test) from the initial kickoff of the project to the final delivery for desktop as well as mobile responsiveness.
TEAM
TEAM
I worked as a sole designer with a team of engineers (front-end and back-end), a product manager and 2 Startup fashion brands in Nigeria for a duration of 2 months.
I worked as a sole designer with a team of engineers (front-end and back-end), a product manager and 2 Startup fashion brands in Nigeria for a duration of 2 months.
OBJECTIVE
OBJECTIVE
OBJECTIVE
DressForTheFuture (DFDF) is a software platform designed to help Startup fashion brands gain visibility and manage their brand effectively.
DressForTheFuture (DFDF) is a software platform designed to help Startup fashion brands gain visibility and manage their brand effectively.
DressForTheFuture (DFDF) is a software platform designed to help Startup fashion brands gain visibility and manage their brand effectively.
With the increasing number of emerging brands facing barriers to display and sell products on major online platforms, DFDF aims to provide a simple online solution.
My goal as design lead for DFDF is to empower Startup fashion brands with tools for sales, social media promotions, and brand management, offering visibility to small fashion brands while preserving their unique identity and story in the competitive fashion market.
With the increasing number of emerging brands facing barriers to display and sell products on major online platforms, DFDF aims to provide a simple online solution.
My goal as design lead for DFDF is to empower Startup fashion brands with tools for sales, social media promotions, and brand management, offering visibility to small fashion brands while preserving their unique identity and story in the competitive fashion market.
RESEARCH -01
RESEARCH -01
RESEARCH -01
Getting Started
Getting Started
Getting Started
To kick off DFTF, I checked out how both new and experienced fashion brands handle their brands, keep sales going, and hold onto customers. I surveyed 84 fashion brands and chatted with five emerging ones to understand the everyday challenges they face. This effort gave me the lowdown on the basic trends and issues small fashion brands deal with.
To kick off DFTF, I checked out how both new and experienced fashion brands handle their brands, keep sales going, and hold onto customers. I surveyed 84 fashion brands and chatted with five emerging ones to understand the everyday challenges they face. This effort gave me the lowdown on the basic trends and issues small fashion brands deal with.
To kick off DFTF, I checked out how both new and experienced fashion brands handle their brands, keep sales going, and hold onto customers. I surveyed 84 fashion brands and chatted with five emerging ones to understand the everyday challenges they face. This effort gave me the lowdown on the basic trends and issues small fashion brands deal with.
SOME TRENDS WE DISCOVERD DURING OUR RESEARCH
SOME TRENDS WE DISCOVERD DURING OUR RESEARCH
SOME TRENDS WE DISCOVERD DURING OUR RESEARCH
ISSUES AND CHALLENGES WE DISCOVERED DURING OUR RESEARCH
ISSUES AND CHALLENGES WE DISCOVERED DURING OUR RESEARCH
ISSUES AND CHALLENGES WE DISCOVERED DURING OUR RESEARCH
PRODUCT THINKING
PRODUCT THINKING
PRODUCT THINKING
Kicking Off
Kicking Off
Kicking Off
To initiate solutions, I decided to integrate identified beneficial trends and patterns from the research phase, focusing on addressing specific challenges faced by Startup fashion brands. These challenges have been categorized into six(6) to facilitate a more targeted and effective approach.
To initiate solutions, I decided to integrate identified beneficial trends and patterns from the research phase, focusing on addressing specific challenges faced by Startup fashion brands. These challenges have been categorized into six(6) to facilitate a more targeted and effective approach.
Products and order management
Products and order management
Products and order management
Incorporating the use of social media/networks
Incorporating the use of social media/networks
Incorporating the use of social media/networks
Establishing customer’s trust/retaining customers
Establishing customer’s trust/retaining customers
Establishing customer’s trust/retaining customers
Inventory and Analytics
Inventory and Analytics
Inventory and Analytics
Sales and marketing promotions
Sales and marketing promotions
Sales and marketing promotions
Retaining the brands unique identity
Retaining the brands unique identity
Retaining the brands unique identity
UI.DESIGN 0.1
UI.DESIGN 0.1
Product & Order Management
Product & Order Management
Product & Order Management
The primary challenge consistently voiced by emerging fashion brands in our discussions revolves around Products and order management. It became evident that these brands encounter difficulties in managing products and orders, and gauging the overall health of their brand without resorting to cumbersome paperwork or navigating through various sites and social networks for insights. To simplify this for brands, we've devised the following solutions:
The primary challenge consistently voiced by emerging fashion brands in our discussions revolves around Products and order management. It became evident that these brands encounter difficulties in managing products and orders, and gauging the overall health of their brand without resorting to cumbersome paperwork or navigating through various sites and social networks for insights. To simplify this for brands, we've devised the following solutions:
Designing the perfect dashboard
Designing the perfect dashboard
Designing the perfect dashboard
Designing the dashboard proved to be a challenging yet crucial aspect of our process. We underwent various iterations to craft a version that effectively encapsulates a summary of the brand's health, total sales, recent orders, and reviews. Not only does the dashboard provide these metrics, but it also prompts brands to take actionable steps in their daily activities to boost sales and ensures consistency in their efforts.
Designing the dashboard proved to be a challenging yet crucial aspect of our process. We underwent various iterations to craft a version that effectively encapsulates a summary of the brand's health, total sales, recent orders, and reviews. Not only does the dashboard provide these metrics, but it also prompts brands to take actionable steps in their daily activities to boost sales and ensures consistency in their efforts.
Order Management
Order Management
Order Management
To enhance order management, we introduced a dedicated section exclusively for orders. Within this section, an order list displays vital information such as order ID, date, status, and total amount. Additionally, brands can delve into specific order details, including customer information, shipping address, order channel, and product details. This meticulous organization ensures that brands can consistently fulfill accurate orders, minimizing the risk of errors in the process.
To enhance order management, we introduced a dedicated section exclusively for orders. Within this section, an order list displays vital information such as order ID, date, status, and total amount. Additionally, brands can delve into specific order details, including customer information, shipping address, order channel, and product details. This meticulous organization ensures that brands can consistently fulfill accurate orders, minimizing the risk of errors in the process.
UI.DESIGN 0.2
UI.DESIGN 0.2
Inventory & Analysis
Inventory & Analysis
Inventory & Analysis
This section encompasses key metrics covering sales, products, orders, customers, reviews, and promotions. It provides a holistic view of the brands overall health, performance and success in the market.
This section encompasses key metrics covering sales, products, orders, customers, reviews, and promotions. It provides a holistic view of the brands overall health, performance and success in the market.
UI.DESIGN 0.3
UI.DESIGN 0.3
Customer brand relationship
Customer brand relationship
Customer brand relationship
Another widespread challenge uncovered during our discussions with startup fashion brands is the difficulty in retaining customers and establishing trust. To address these concerns, we implemented the following strategies:
Another widespread challenge uncovered during our discussions with startup fashion brands is the difficulty in retaining customers and establishing trust. To address these concerns, we implemented the following strategies:
The Customers section
The Customers section
The Customers section
The customers section comprises a detailed list of all customers, including their names, email addresses, phone numbers, shipping details, and the channel through which they made their purchase. This feature equips brands with a comprehensive customer database, allowing them to send and receive messages and emails directly to and from customers, fostering effective communication and relationship-building.
The customers section comprises a detailed list of all customers, including their names, email addresses, phone numbers, shipping details, and the channel through which they made their purchase. This feature equips brands with a comprehensive customer database, allowing them to send and receive messages and emails directly to and from customers, fostering effective communication and relationship-building.
Messaging feature
Messaging feature
Messaging feature
To enhance communication between brands and users, we've introduced a messaging feature, allowing seamless interaction between brands and customers. This facilitates easy communication and provides customers with a platform to inquire about products, discounts, and promotions, contributing to improved customer satisfaction and fostering a more engaging user experience.
To enhance communication between brands and users, we've introduced a messaging feature, allowing seamless interaction between brands and customers. This facilitates easy communication and provides customers with a platform to inquire about products, discounts, and promotions, contributing to improved customer satisfaction and fostering a more engaging user experience.
Escrow payment system
Escrow payment system
To bolster trust between customers and brands, we've implemented an escrow payment method. This approach ensures that the platform temporarily withholds funds paid for a product until the customer receives it. Only after the product is successfully delivered does the platform release the funds to the brand. This escrow system mitigates potential issues arising from incorrect deliveries or customer dissatisfaction, as funds are held for two days post-delivery, providing a secure transaction environment for both parties.
To bolster trust between customers and brands, we've implemented an escrow payment method. This approach ensures that the platform temporarily withholds funds paid for a product until the customer receives it. Only after the product is successfully delivered does the platform release the funds to the brand. This escrow system mitigates potential issues arising from incorrect deliveries or customer dissatisfaction, as funds are held for two days post-delivery, providing a secure transaction environment for both parties.
UI.DESIGN 0.4
UI.DESIGN 0.4
Incorporating the use of social media
Incorporating the use of social media
Incorporating the use of social media
Recognizing a consistent pattern among fashion brands in leveraging social media for product promotion and visibility, we decided to integrate this effective strategy into our platform. Brands can seamlessly share products across various social media accounts directly through the platform, simplifying the process and concurrently registering sales and orders, amplifying the benefits derived from social media engagement.
Recognizing a consistent pattern among fashion brands in leveraging social media for product promotion and visibility, we decided to integrate this effective strategy into our platform. Brands can seamlessly share products across various social media accounts directly through the platform, simplifying the process and concurrently registering sales and orders, amplifying the benefits derived from social media engagement.
UI.DESIGN 0.5
UI.DESIGN 0.5
Sales and marketing promotions
Sales and marketing promotions
Sales and marketing promotions
To address the challenge of limited or absent budgets for promotions faced by startup fashion brands, we've introduced promotional campaigns through emails and social media marketing on the platform. This initiative empowers brands to enhance their presence and visibility without the constraints of a hefty promotional budget, fostering brand growth and recognition in a cost-effective manner.
To address the challenge of limited or absent budgets for promotions faced by startup fashion brands, we've introduced promotional campaigns through emails and social media marketing on the platform. This initiative empowers brands to enhance their presence and visibility without the constraints of a hefty promotional budget, fostering brand growth and recognition in a cost-effective manner.
UI.DESIGN 0.6
UI.DESIGN 0.6
Retaining brands unique identity
Retaining brands unique identity
Retaining brands unique identity
Preserving the unique story and identity of each fashion brand proved to be one of the most challenging aspects of this project. In striving to maintain both individual brand identities and the overarching platform identity, we engaged in extensive discussions within our team and with fashion brands. After careful consideration, we discovered a solution – retaining each brand's voice and incorporating brand-specific images and logos in the details section. This approach allows us to keep each brand distinct while ensuring the overall quality and coherence of the platform.
Preserving the unique story and identity of each fashion brand proved to be one of the most challenging aspects of this project. In striving to maintain both individual brand identities and the overarching platform identity, we engaged in extensive discussions within our team and with fashion brands. After careful consideration, we discovered a solution – retaining each brand's voice and incorporating brand-specific images and logos in the details section. This approach allows us to keep each brand distinct while ensuring the overall quality and coherence of the platform.
DFDF Design System
DFDF Design System
DFDF Design System
Impact of the Project
Impact of the Project
Impact of the Project
500K+
Start-up fashion brands onboarded successfully
32%
Increase in customer retention rate over a period of time.
54%
Reduction in average time taken to process and ship orders.
48%
Increase in customer Feedback and Satisfaction
Navigating the design phase for this project encountered its share of challenges, marked by numerous back-and-forth and iterations. The most significant hurdle, however stemmed from collaborating with fashion brands, necessitating coordination with their schedules and availability.
While this slightly affected the design pace, it proved immensely valuable. This collaboration not only allowed us to comprehend their needs and challenges but also provided insights into how our solution was being utilized by the brands, facilitating a more tailored and effective outcome.
Thank you for reading to the end!
Navigating the design phase for this project encountered its share of challenges, marked by numerous back-and-forth and iterations. The most significant hurdle, however stemmed from collaborating with fashion brands, necessitating coordination with their schedules and availability.
While this slightly affected the design pace, it proved immensely valuable. This collaboration not only allowed us to comprehend their needs and challenges but also provided insights into how our solution was being utilized by the brands, facilitating a more tailored and effective outcome.
Thank you for reading to the end!
Navigating the design phase for this project encountered its share of challenges, marked by numerous back-and-forth and iterations. The most significant hurdle, however stemmed from collaborating with fashion brands, necessitating coordination with their schedules and availability.
While this slightly affected the design pace, it proved immensely valuable. This collaboration not only allowed us to comprehend their needs and challenges but also provided insights into how our solution was being utilized by the brands, facilitating a more tailored and effective outcome.
Thank you for reading to the end!
BOOK A CALL
LET’S WORK
TOGETHER
SEND ME A MAIL
Have a vision in mind? Let's turn it into reality together. Reach out, and let's bring your project to live.
BOOK A CALL
LET’S WORK
TOGETHER
SEND ME A MAIL
Have a vision in mind? Let's turn it into reality together. Reach out, and let's bring your project to live.
BOOK A CALL
LET’S WORK
TOGETHER
SEND ME A MAIL
Have a vision in mind? Let's turn it into reality together. Reach out, and let's bring your project to live.