Enabling Local Businesses with Seamless Financial Transactions.
Enabling Local Businesses with Seamless Financial Transactions.
Enabling Local Businesses with Seamless Financial Transactions.
Fizical is a fintech mobile app with a versatile POS device that facilitate various transactions. fizical empowers individuals and traders aged 18 to 65 who may not be tech-savvy or lack formal education to conduct mobile transactions seamlessly in their daily lives and businesses.
Fizical is a fintech mobile app with a versatile POS device that facilitate various transactions. fizical empowers individuals and traders aged 18 to 65 who may not be tech-savvy or lack formal education to conduct mobile transactions seamlessly in their daily lives and businesses.
MY ROLE
MY ROLE
I was responsible for the entire design phase from the initial research to testing.
I was responsible for the entire design phase from the initial research to testing.
TEAM
TEAM
I worked as a sole designer with a front end engineer and a product manager.
I worked as a sole designer with a front end engineer and a product manager.
BACKGROUND
BACKGROUND
Fizical has enhanced financial inclusion and accessibility in Nigeria's digital ecosystem.
Fizical has enhanced financial inclusion and accessibility in Nigeria's digital ecosystem.
Fizical has enhanced financial inclusion and accessibility in Nigeria's digital ecosystem.
Fizical emerged in response to Nigeria's 2022 cashless policy, aimed at simplifying transactions. This policy posed challenges for elderly and less tech-savvy traders. Fizical addresses their struggle by offering a user-friendly interface and multilingual support, bridging the gap and enabling seamless participation in the cashless economy.
Fizical emerged in response to Nigeria's 2022 cashless policy, aimed at simplifying transactions. This policy posed challenges for elderly and less tech-savvy traders. Fizical addresses their struggle by offering a user-friendly interface and multilingual support, bridging the gap and enabling seamless participation in the cashless economy.
WHAT WE WANTED TO SOLVE
WHAT WE WANTED TO SOLVE
Empowering non-tech-savvy business owners to collect and manage money digitally.
Empowering non-tech-savvy business owners to collect and manage money digitally.
Empowering non-tech-savvy business owners to collect and manage money digitally.
The surge in digital transactions in Nigeria began in the early to mid-2010s, propelled by fintech innovations and policies like the cashless initiative. For non-tech-savvy businesses, this shift posed challenges in adapting to digital platforms for managing finances. They encountered hurdles in navigating online banking, setting up payment gateways, and ensuring transaction security.
The surge in digital transactions in Nigeria began in the early to mid-2010s, propelled by fintech innovations and policies like the cashless initiative. For non-tech-savvy businesses, this shift posed challenges in adapting to digital platforms for managing finances. They encountered hurdles in navigating online banking, setting up payment gateways, and ensuring transaction security.
DEEP DIVING INTO PROBLEM SOLVING
DEEP DIVING INTO PROBLEM SOLVING
Simplifying the solution
Simplifying the solution
Simplifying the solution
The primary goal of Fizical is to empower a wide demographic range, including those not typically catered to by traditional fintech solutions, to embrace mobile transactions and navigate the cashless economy confidently. To achieve this objective, we initiated a campaign aimed at engaging business owners and traders directly, ensuring we understood their challenges thoroughly by asking the right questions, some of which include:
The primary goal of Fizical is to empower a wide demographic range, including those not typically catered to by traditional fintech solutions, to embrace mobile transactions and navigate the cashless economy confidently. To achieve this objective, we initiated a campaign aimed at engaging business owners and traders directly, ensuring we understood their challenges thoroughly by asking the right questions, some of which include:
What methods of payment did their customers use the most?
What methods of payment did their customers use the most?
What are the main challenges they encountered with the methods at that time?
What are the main challenges they encountered with the methods at that time?
What problems did they encounter with the methods they used at the time?
What problems did they encounter with the methods they used at the time?
How comfortable are they with using digital payment methods and technology?
How comfortable are they with using digital payment methods and technology?
How they handle edge cases?
How they handle edge cases?
As a result of asking these questions, we gained valuable insights into how businesses manage transactions and the methods customers use and feel comfortable with.
As a result of asking these questions, we gained valuable insights into how businesses manage transactions and the methods customers use and feel comfortable with.
What we Discovered
What we Discovered
What we Discovered
Customers have a preference for and feel at ease with card payments.
Customers have a preference for and feel at ease with card payments.
Reluctance to adopt digital payment methods due to concerns about security or reliability.
Reluctance to adopt digital payment methods due to concerns about security or reliability.
Difficulty in adopting digital payment solutions due to language or cultural differences.
Difficulty in adopting digital payment solutions due to language or cultural differences.
Complexity and unfamiliarity with digital banking platforms.
Complexity and unfamiliarity with digital banking platforms.
UI DESIGN
UI DESIGN
The Solutions
The Solutions
After analyzing survey insights and grasping the requirements of non-tech-savvy business owners in the digital era, we formulated strategies and features to surmount obstacles in their daily transactions. Our solutions are geared towards offering user-friendly, accessible, and inclusive interfaces, thereby facilitating easier transactions for users.
After analyzing survey insights and grasping the requirements of non-tech-savvy business owners in the digital era, we formulated strategies and features to surmount obstacles in their daily transactions. Our solutions are geared towards offering user-friendly, accessible, and inclusive interfaces, thereby facilitating easier transactions for users.
SOLUTION 1
SOLUTION 1
SOLUTION 1
Easy Registration & Onboarding
Easy Registration & Onboarding
Easy Registration & Onboarding
The onboarding process for Fizical was meticulously designed to be exceptionally user-friendly, ensuring that even non-tech-savvy businesses find it effortless and enjoyable to navigate.
The onboarding process for Fizical was meticulously designed to be exceptionally user-friendly, ensuring that even non-tech-savvy businesses find it effortless and enjoyable to navigate.
The onboarding process for Fizical was meticulously designed to be exceptionally user-friendly, ensuring that even non-tech-savvy businesses find it effortless and enjoyable to navigate.
SOLUTION 2
SOLUTION 2
SOLUTION 2
Addressing language barriers
Addressing language barriers
Addressing language barriers
Fizical offers a language translation feature in English, Hausa, Yoruba, and Pidgin English, commonly spoken languages in Nigeria. This feature assists less-educated and non-tech-savvy business owners and customers in navigating the platform with ease.
Fizical offers a language translation feature in English, Hausa, Yoruba, and Pidgin English, commonly spoken languages in Nigeria. This feature assists less-educated and non-tech-savvy business owners and customers in navigating the platform with ease.
Fizical offers a language translation feature in English, Hausa, Yoruba, and Pidgin English, commonly spoken languages in Nigeria. This feature assists less-educated and non-tech-savvy business owners and customers in navigating the platform with ease.
SOLUTION 3
SOLUTION 3
SOLUTION 3
Transactions & Transaction History
Transactions & Transaction History
Transaction & Transaction History
The mobile app's homepage is meticulously crafted to display all essential prompts and actions for seamless transactions, as well as quick access to transaction history and navigation throughout the app. By centralizing everything in one place, we save time and ensure a smoother transaction experience for non-tech-savvy business owners and customers.
The mobile app's homepage is meticulously crafted to display all essential prompts and actions for seamless transactions, as well as quick access to transaction history and navigation throughout the app. By centralizing everything in one place, we save time and ensure a smoother transaction experience for non-tech-savvy business owners and customers.
The mobile app's homepage is meticulously crafted to display all essential prompts and actions for seamless transactions, as well as quick access to transaction history and navigation throughout the app. By centralizing everything in one place, we save time and ensure a smoother transaction experience for non-tech-savvy business owners and customers.
SOLUTION 4
SOLUTION 4
SOLUTION 4
Device-to-Device Transactions
Device-to-Device Transactions
Device-to-Device Transactions
This feature enables users with the POS device and mobile app to conduct transactions through device-to-device pairing when in close proximity. By facilitating transactions within a 10-mile radius, businesses can effortlessly connect with customers and other nearby businesses, fostering trust and convenience in their interactions.
This feature enables users with the POS device and mobile app to conduct transactions through device-to-device pairing when in close proximity. By facilitating transactions within a 10-mile radius, businesses can effortlessly connect with customers and other nearby businesses, fostering trust and convenience in their interactions.
This feature enables users with the POS device and mobile app to conduct transactions through device-to-device pairing when in close proximity. By facilitating transactions within a 10-mile radius, businesses can effortlessly connect with customers and other nearby businesses, fostering trust and convenience in their interactions.
Impact of the Design
Impact of the Design
Impact of the Design
Businesses onboarded successfully
Businesses onboarded successfully
Businesses onboarded successfully
500k+
500k+
500k+
Transactions processed
monthly
Transactions processed
monthly
Transactions processed
monthly
₦28.5M+
₦28.5M+
₦28.5M+
Percentage of users that adopted the device-device transaction method
Percentage of users that adopted the device-device transaction method
Percentage of users that adopted the device-device transaction method
43%
43%
43%
The reception and impact of Fizzical's design were largely positive. However, the process yielded numerous insights and identified areas ripe for improvement. Feel free to connect for further insights on our collaborative efforts to deliver the project.
Looking ahead, we have a list of planned updates, including the implementation of voice commands to elevate user experience and convenience, the addition of saving and insurance features for business owners, and much more.
Thank you for reading till the end.
The reception and impact of Fizzical's design were largely positive. However, the process yielded numerous insights and identified areas ripe for improvement. Feel free to connect for further insights on our collaborative efforts to deliver the project.
Looking ahead, we have a list of planned updates, including the implementation of voice commands to elevate user experience and convenience, the addition of saving and insurance features for business owners, and much more.
Thank you for reading till the end.
BOOK A CALL
LET’S WORK
TOGETHER
SEND ME A MAIL
Have a vision in mind? Let's turn it into reality together. Reach out, and let's bring your project to live.
BOOK A CALL
LET’S WORK
TOGETHER
SEND ME A MAIL
Have a vision in mind? Let's turn it into reality together. Reach out, and let's bring your project to live.
BOOK A CALL
LET’S WORK
TOGETHER
SEND ME A MAIL
Have a vision in mind? Let's turn it into reality together. Reach out, and let's bring your project to live.